Now that you have your very own e-commerce website, your next mission is to lure customers in, close transactions and keep those transactions coming. It is a tough mission but it is not impossible if you know the tools of the trade.
What good is a business when nobody knows it exists? In the physical world of solid store fronts, businesses covet the spots that have the busiest traffic. In the virtual world, businesses drive traffic to their on line stores. And the best way for this to happen is to increase your visibility through search engines. You need to be in the top of the search engines’ lists in order to attract visitors. The technical jargon for this is SEO or search engine optimization and in itself is a growing industry in the virtual world. One key is to dress your website profusely with the right keywords and include these in your meta tags as well.
For the unfamiliar, a meta tag is a hidden element of a web page that provides a description of and the topics covered in the site. Another useful way to drive traffic to your site is to mine other websites by establishing links that will lead customers to your page. If you have money to spare, you can opt for PPC or pay-per-click advertising which allows your site to be displayed in the regular listings of a search engine like Google, Yahoo or MSN. Of course you can explore other forms of on line advertising that will attract generous traffic to your site. All these methods ensure your website a higher ranking in web search lists, thus increasing your visibility.
Take a Good Look at the Goods
If you’re luring in schools of fish but no one is actually taking the bait, then take a good look at your goods. Check if your website is professional, presentable and user-friendly enough to get your customers hooked. See how your product fares with the competition in terms of pricing, and add-on service. Make sure that you are offering more for less i.e. more quality, more service, more satisfaction for less than the price of your competitors.
Make Clients Feel Safe